What goes on the Shipping & Returns page
Plain English, your voice:
- Delivery time and cost per region (UK, EU, US, CA, AU, SG)
- Duties and taxes — who pays
- Return window, condition, who pays return postage
- How to start a return
Then at the bottom, two small links: Full shipping policy → /policies/shipping-policy, Full refund policy → /policies/refund-policy.
One thing to keep straight: the return window and who-pays-postage on that page must match the refund policy word for word on the substance. The policy is what's enforceable — if the page is friendlier than the policy, the page is what customers will hold you to.